I'm Donna Yeats — a straight-talking marketing strategist, business mentor and community growth specialist. I help business owners, leaders and clubs create practical strategies for growth, stronger communication and real momentum.
If you know things need to change — more of the right customers, stronger membership, clearer marketing, better engagement or less chaos — but you're not sure where to start, you're in the right place.
For business owners who need clearer strategy, smarter marketing, stronger positioning and practical growth support.
For clubs, associations and community venues that need stronger membership, better engagement, clearer communication and a more relevant future.
For leaders who need a thinking partner to turn big ideas, messy challenges or major change into clear next steps.
Move from random acts of marketing to clear, focused strategy. Clarify your positioning, audience, channels, campaigns and next steps so your marketing has direction and purpose.
SMEs · Franchises · Professional Services Learn moreOne-to-one mentoring, growth planning, offer development and sounding board support for business owners and leaders who need clarity, confidence and practical next steps.
Owners · Growth · Succession Learn moreStrategic support for clubs, associations and community venues — including membership growth, research, communication, events, engagement and practical change planning.
Clubs · Associations · Member Organisations Explore Community GrowthWhen I started working with New Plymouth Club, membership sat at around 3,500 and they were losing roughly 2,000 members a year. Closing the doors was a very real scenario. Through deep research — speaking with over a thousand people — we defined six strategic pillars that transformed the club into a vibrant, multigenerational social hub.
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“Donna is very supportive, knowledgeable, and understands the wider challenges for business owners. Her balance of realism and optimism enabled us to reframe challenges towards clear next steps. Her guidance, support, and positivity has been a key factor in the real life results achieved.”— Client Feedback
Whether you need sharper marketing, a sounding board for your next phase of growth, or a strategic partner to help strengthen a club or community organisation, I'd love to hear what you're working on.