I'm Donna Yeats — a straight-talking marketing strategist, business mentor and community builder. I help business owners and clubs design growth on purpose, with clear strategy, practical plans and support to actually make it happen.
If you know things need to change — more of the right customers, better members, stronger reputation, less chaos — but you're not sure where to start, you're in the right place.
Who want clarity, smarter marketing and sustainable growth.
That need more members, younger members, and a better reputation.
Who want a thinking partner to turn big ideas and messy challenges into clear next steps.
Move from random acts of marketing to a focused strategy you can actually deliver. Clarify your positioning, audience, channels and next moves.
SMEs · Franchises · Professional Services Learn moreOne-to-one mentoring, growth planning, offer design and sounding board support. Direct, honest feedback and someone in your corner.
Owners · Growth · Succession Learn moreStrategic reset for clubs and associations — member research, community strategy, events and engagement that drives sustainable growth.
Clubs · Associations · Member Organisations Learn moreWhen I started working with New Plymouth Club, membership sat at around 3,500 and they were losing roughly 2,000 members a year. Closing the doors was a very real scenario. Through deep research — speaking with over a thousand people — we defined six strategic pillars that transformed the club into a vibrant, multigenerational social hub.
Read the full story“Donna is very supportive, knowledgeable, and understands the wider challenges for business owners. Her balance of realism and optimism enabled us to reframe challenges towards clear next steps. Her guidance, support, and positivity has been a key factor in the real life results achieved.”— Client Feedback
Whether you need sharper marketing, a sounding board for your next phase of growth, or a strategic partner to turn around a club or community, I'd love to hear what you're working on.